SEO Secret Factors You Should Focus On

SEO Secret Factors You Should Focus On

There are thousands of articles on SEO and hundreds will be published every year.

There is some mysterious art to rank one page in the SEO search engine and it requires a lot of patience and work. The more you study about it, the more confusing - "Should I create an external link, Should you optimize your images or should I focus on the technical part? "

The answer to those questions is: Yes you should focus on the technical part. And this is bad news.

The good news is that you can focus on two things that can affect and reward your SEO efforts in the very near future.

Internal And External Links

Every time you publish the article, then internally link to another article. This is a good SEO practice which you can apply immediately. Link a similar topic naturally to relevant keywords

Example: If I want to create an internal link in this article, then I will link it to the new backlinking strategy, because this article is also about SEO. You can do this every time a keyword or phrase that naturally embeds in text

Do the same thing to link to external pages - External means a page / website that you do not have.

How is this Tactic SEO-wise helping?

This simple yet effective SEO factor will help you to "boost" the authorization of another article. Internal or external links, it really does not matter. The more links you make to an article, the more "votes" that the article receives.

Do not be afraid to link to other websites - the old page rank is no longer an SEO factor, at least not what it used to be - you do not lose that "valuable" PR juice. In fact you will help Google search bots "understand" what your article is - remember relevancy.

Page Time, CTR, user experience and Dwell time

These are the four things. Page Timings, CTR, User Experience and Dwell Time are closely related to SEO.

When you run a Google search, do you have to click back and forth to get the information you are looking for?

In the context of SEO, the above phenomenon is called "Pogo Sticking". Visitors return to their Google search in search of information and click on the next result.

In 2014 Rand Fisherkin tested this: He asked his twitter followers to run a Google search for a specific key phrase and click on a specific link within the results. A few hundred clicks later, specific articles mysteriously climbed to a top spot in the SERPs (Search Engine Position Rankings).

In this article, Rand explains what happened: If a group of people click on a specific link with search results and they spend more time on that page then on competitive sites, that particular page will be taken into the results .

Originally Google places the value of pages on which people spend more time.

If searches and clicks are artificial, then Google will return to the original results.

Good content will always be true by saying "Content is king".

So when you write the next article and share it with your visitors on Facebook or Twitter, some visitors will read your content. Google notices that new content is published and will temporarily bring you to the search results: "Let's test and see if people are interested in it".

To avoid "Pogo Stickings", before hitting the published button, ask the following questions:

• Does the article provide value to the reader?
• Was enough research done before being written?
• Does it provide a solution?
• Answer a question?
• Is it detailed?

If the answer is not of any of those questions, then it will not be enough for your visitors (and Google).

If reports from Google Analytics show that the readers who do not spend enough time to read the published or do not spend enough time on the page, then does not provide enough value compared to the content.

Here are a few tips to improve metrics:

• Create a good headline.
• Include captions on the pictures.
• Sub Heads or Cross Heads.

Learn the basics of copy writing - For some reason people think that copy writing is used to sell goods. This is partly true. Copy writing will also help in writing better and attractive content. You do not have to sell anything.