Social Media - SEO

Social Media - SEO

Social media is a group of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration.

Websites and apps dedicated to forums, microblogging, social networking, social bookmarking, social curation and wiki are among the different types of social media.

Here are some key examples of social media:

• Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and videos, send messages, and stay in touch with friends, family and colleagues. According to Nielsen's data, internet users spend more time on Facebook than any other website within the United States.
• Twitter are a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast Tweets using multiple platforms and tools and follow the tweets of other users.
• Google+ (Google Plus's pronunciation) is Google's social networking project, designed to replicate the way people interact with others in other social networking services. The slogan of the project is "Sharing the Life Again for the Web."
• Wikipedia is a free, open content online encyclopedia, created through a collaborative effort of users' community, which is known as Wikipedia. Any people registered on the site can create an article for publication; Registration is not required to edit articles. Wikipedia was founded in January 2001.
• LinkedIn is a free social networking site specially designed for business community. The goal of the site is to allow registered members to establish and document the network of people they know and trust in professionally.
• Reddit is a social news website and forum where stories by members of the site are curated and promoted socially. The site is composed of hundreds of sub-communities, which are known as "subditions". Each subdivision has a specific topic such as technology, politics or music. Members of the Reddit site, also known as "redditors", present content, which is then voted by other members. The goal is to send stories that are well-regarded at the top of the main thread of the site.
• Pinterest is a social curation website to share and classify images found online. Pinterest requires brief details but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a pair of shoes, you can be taken to a site where you can buy them. An image of blueberries pancakes can take you to the recipe; The picture of a freak bird can take you to the instructions.

Brian Solis created the following social media chart known as the prism of conversation, to classify social sites and services into various types of social media.

Chat Prism - Small

Social media has become an integral part of social media life in the form of social applications and dissemination. Most traditional online media includes social components, such as comment zones for users. In business, social media is used to market products, promote brands, connect with existing customers and promote new business.

It is the practice of collecting data from social media analytics blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to fulfill customer's sentiment to support marketing and customer service activities.

Social Media Marketing (SMM) takes advantage of social networking to help the company's brand exposure and increase customer reach. The goal is usually enough to make content compelling that users will share it with their social networks.

The key components of SMM is Social Media Optimization (SMO). for example search engine optimization (SEO), SMO is a strategy to attract new and unique visitors to a website. SMO can be done in two ways: promoting activity through social media linking by adding social media links to content such as RSS feeds and sharing buttons, or through status updates, tweets, or blog posts.

Social CRM (Customer Relationship Marketing)  a very powerful business tool. For example, by installing a Facebook page, people like your brand and the way you do business to your page, it creates a place for communication, marketing and networking. Through social media sites, you can follow the conversation about your brand for real-time market data and feedback.

From the client's perspective, social media makes it easy to tell a company and everyone else about their experiences with the company - whether they are good or bad experiences The business can react very quickly to both positive and negative feedback, take part in customers 'problems and create or re-create customers' trust.

Enterprise social networking allows a company to add individuals who share similar business interests or activities. Internally, social equipment can help employees reach the information and resources that they need to work effectively and solve business problems. Externally, public social media platforms help an organization to stay close to its customers and make research easy to use, which they can use to improve business processes and operations.

Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweak current people. In IT projects, crowdsourcing usually involves business and IT services by mixing internal and external providers, sometimes with input from customers and / or general public.

On the other hand, the integration of social media in the business world can also meet the challenges. Social media policies are designed to set expectations for fair treatment, and it ensures that the post of an employee will not take the company out of legal problems or public embarrassment. Such policies include such instructions when an employee should identify himself as a company representative on the social networking website, as well as the rules for which the information can be shared.