Home SEO Google E-A-T - SEO

- January 31, 2019

Google E-A-T - SEO

Google E-A-T is an abbreviation that stands for the top three views used by Google to determine the page quality of online content:
  • Expertise 
  • Authority and
  • Trustworthiness
Google-E-A-T-SEO
A high E-A-T rating means that the author has demonstrated the command of the subject about which they are writing, the material has got support through inbound links or positive comments, and the web page contains security mechanism, Such as HTTPS, which is to keep visitors safe.

E-A-T was first seen in 2014 in a leak of details of Google's quality rotor guides. Guidelines, which are updated from time to time, are used by human contractors who work around the world to assess the changes in the Google algorithm and to ensure continuous usefulness of search results. According to Google, the human-assigned score by the company is used as a training tool for the company's search algorithm.

Although E-A-T does not directly affect Google search engine results pages (SERPs), many search engine optimization (SEO) experts believe that poor E-A-T scores essentially influence rankings ranking indirectly - Just because a poor score reflects poor quality. This idea alone makes E-A-T score an important search engine optimization (SEO).
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