Dark Social

Dark Social is a term used by marketers and search engine optimization (SEO) experts to describe website referrals that are difficult to track.

Dark social traffic does not have a specific source, which creates a challenge for companies trying to monitor website referrals and social media activity. Most of the results of people sharing website links via dark traffic, email, text messaging, and private chat. Because in the deep social links, the tracking code is not automatically attached to your URL, so it is not possible to know how the website visitors got content.

In the 2012 article "Dark Social", a senior editor of The Atlantic, Alexis C. Madriga. Was worn by medril. According to Madrigal, data from web analytics firm Chartbeat showed that 56.5% of Atlantic social traffic was from dark referrals. When chartbeat analyzed a wide set of websites, this figure increased to about 69%.

While originally, Madrigal did not think that the mobile app has played a big role in the Dark Social, in the 2014 update on this topic, he told that the Facebook mobile app, as well as other mobile apps, most of today's dark social traffic Are behind This search can represent a new problem - social media platforms like Facebook can actually have the most power on social traffic, but mobile apps are making it difficult to monitor and analyze.