Long-Tail Keywords - SEO

Long-Tail Keywords - SEO

In terms of advertising and SEO, long-tail keywords are broad keyword phrases that a potential customer can use to search online when ready for purchase.

Knowledge about the intent of purchase is very important for advertisers. When customers use long-tailed keywords, it is a good sign that they are ready to buy the item for which they are searching. Buying long-tail keywords in pay-per-click advertising for products or services available on a particular site enables site owners to attract customers who are especially looking for what they offer. This targeted, relevant ad sales are likely to be higher than the random ad placement.

For example, a person searching for sectional sofas is likely to be browsing only. When a customer becomes very specific - like a white leather searching sectional sofa - it is more likely that they know what they want and are ready to buy. Specializing in vendors, especially niche products, is recommended to find keyword phrases that customers are likely to use when searching for those types of products or products. Model number, color and unique options are a few things for keyword selection. In this way, vendors can target customers what they want, when they are ready to buy.

In pay-per-click advertising, long-tailed keywords are less expensive to buy, and more purchases per click than popular short keywords, which bring more traffic but results do less shopping. Most searched keywords can increase the visibility of the site somewhat, but these words are hard to rank well. Popular keywords will come with higher costs and can not increase sales more. Long-tailed keywords are easy to rank, cost less and more sales.