TikTok Launches 'Lite' app has reached more than 12 million downloads

TikTok Launches 'Lite' app has reached more than 12 million downloads

Video App TikTok US The international market is growing in popularity, where music is merged with. The app is topping the app in the store charts. Facebook and Snapchat have tried to copy the stereotype in haste. Part of TikTok's ambitious global expansion plan has been a recent targeting of emerging markets like India and Indonesia - where the company's quietly launched "TikTok Lite" app is gaining growth in the second half of 2018.

TikTok has not yet done much fuss on its Lite version, which actually has two separate apps.

The first was launched in Thailand on August 6, 2018, but now it is available in other major Asian markets, including Indonesia, where it is the most popular, as well as Vietnam, Malaysia and the Philippines.

This version of TikTok Lite has so far installed 5 million since the beginning of August. (This is actually written with a lowercase "L" in "Lite" in the Play Store, which is how you can tell the difference between this and other apps.)

This version was briefly live in India, Brazil and Russia, but now these countries are written with a different Light app ("Light" with an uppercase "L"), which was launched on November 1, 2018.

This second version of TikTok Lite has now become one of the two thanks to India. According to the data of the sensor tower, it has approximately 7.1 million downloads.

It has also been established in 15 additional non-Asian countries including Egypt, Brazil, Algeria, Tunisia, Russia, Ecuador, South Africa, Dominican Republic, Guatemala, Kenya, Costa Rica, El Salvador, Nigeria, Angola and Ghana.

Together, two Tactoko Lite apps have received more than 12 million downloads in about six months time, TechCrunch has confirmed with the sensor tower.

However, at this time Tikkak Lite is not being promoted too much - especially when it is being compared with that of external marketing, in which Tikkak's flagship app is being viewed late.

This advertisement is courtesy of BitDance, the Chinese parent company of TikTok, which has recently been violated by the Arabs in the outside capital. By October, the company's value is $ 78 billion.

Sensor Tower found that more than half of Tilak Lite had come last month, after which Ticket Lite returned to India. Together, download of two light app reached about 6.7 million in December, which was an increase of 158 percent on 2.6 million installments in November.

Regardless of the development of Ticket Light, talk about a big user base of sticks, then 12 million + download is just a drop in the bucket. It represents only 4.5 percent of TikTok downloads on Google Play since August 2018, and since then it's only about 3.6 percent of all TikTok downloads, which is in both iOS and Google Play App Store.

To date, TikTok's main app has been downloaded over 887 million times on Google Play. It does not compute downloads from Chinese version, which is found on third party Android App Store. This means that the correct install base of TikTok is even bigger.

Given that Facebook Lite increased to 200 million users in less than two years, it looks like the "light" version of Tolkik, which is now one of the world's largest apps, has more than six million installations Can be slightly better than. Month period

This problem stems from various factors, which describes how TikTok Lite is marketed in the Play Store. The app uses screenshots and a description that it seems is just another version of the ticket. But according to user reviews, people were disappointed to see it as just a consumption app Many people have left the review complaining about how they can not make videos.

To eliminate this confusion, it would be better to specify TikTok to explain how its light version differs.

It is common for major tech companies to present their "light" version of emerging markets for emerging markets where low bandwidth is a concern. These apps are smaller in size, perform more and sometimes reduce capabilities or special features for low-bandwidth users.

For example, Google has a suite of light apps - "go" version apps - like Gmail go, youtube go, files go, google go, google maps go and google assistant go. Uber now offers Uber Lite. Facebook operates apps like Facebook Lite, Messenger Light, and Instagram Lite - which later actually launches Tactical Lights ahead

Like most "light" apps, Tactical Lights looks in small sizes - it's only bigger than 10 MB to 11 MB (depending on version) vs. Tikk's main app, more than 71 MB.

A representative for stamping confirmed that the company is now offering a lite version in some markets so that users can choose a small app when they worry about data or storage space on their phones. No other information about light version or strategy was provided.

Till now, the effort of BitTedance around Tilak Lite appears to be more experimental, given that it does not provide a proper description on Google Play, it runs two different Lite versions and introduced the app briefly in some markets. Has been taken out, then returned with the second edition. It would be interesting to see what makes Tiki Lite what to do when it gets such attention that the main Ticket app is getting today.