Paid inclusion

Paid Inclusions is a search engine marketing model in which the web site owner guarantees the search engine company that their site will appear in search results. In addition to making sure that a customer's web site will be indexed, payment can be ensured by the fact that search engine crawler software comes more frequently on the client's site, and more about the customer's pages Bar can also give the option of submitting information.

According to the proposers, such as Yahoo, payment may be helpful in improving the relevancy of results because it enables indexing of web pages which are otherwise difficult to use. Opponents argue that by including payment, search results will be reduced, making the ranking less relevant. Although Yahoo and some other physicians claim that payment inclusion does not affect the ranking of the payment link, but only the inclusion of the link will be included which is not likely to be in the results, there is a possibility to change the ranking of some other links.

An disclosure on the Yahoo site says that some links are paid in the search results; However, paid links are not different from others in any way. For this reason, some opponents claim that the amount included in the hidden advertisement has been paid. According to Google's co-founder Larry Page, any search results were paid for which must be clearly marked as an advertisement. Although Google includes paid-back links, such links are marked as ads and are listed separately from the main search results. Ask Jeeves search engine site recently closed a payment inclusion program similar to Yahoo, because they found that it led to the spread and commercial relevance of commercial sites in search results.