Marketo
Marketo is a marketing software that is designed to help businesses evaluate and automate marketing tasks as a service (SaaS) platform. The headquarters of the market is in San Mateo, California.
Marketo works in many digital channels, including mobile device, email, video, website and search advertising to automate marketing campaigns and sales lead generation for B2B and B2C marketers. Platform promises boost sales and target customers' understanding with customers, conversions and individual, automated campaigns. Features of the platform include
- Lead tracking
- Lead nurturing
- Campaign analysis
- Search engine optimization (SEO)
- Website personalization
- Digital advertisements
- CRM integration
- Social marketing
The platform records the customer's behavior, including the use of the site's customer, what was seen, the time spent on the site and the date and time the customer saw. Additional customer data is entered, such as company, job name, name, home address, email address and phone number. The information stored in Marketo database is stored for quick access and analysis. The platform is built on Google Cloud and integrates many Google services.
Marketers are often used by medium sized businesses and provide bundles to focus on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. It offers customized products for many industries including technology, healthcare, media, higher education and manufacturing.
Similar automated marketing platforms include:
- Eloqua
- Hubspot
- Pardot
- ActON
- SharpSpring
- Expiriture and
- Marketing Optimizer.
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