Anchor Text - SEO

The anchor text hyperlink has clickable words and letters. It is often displayed on the web page as a blue and underlined character by a browser so that it separates from the rest of the text.

Search engines use anchor text to learn about hyperlinked pages. The anchor text should reflect the content of the page that is indicating a hyperlink. When optimizing a page for search engines, the anchor text can differentiate your page's ranking, including important keywords.

Search engines have different matrices to determine ranking, and link relevance is one of them. The contents of the source page and content of the anchor text help determine the relevance.

You can track anchor text using Google Webmaster Tools, such as search engine optimization (SEO) tools. Google's webmaster tools allow webmasters to see the most common words in anchor text linking to their site.

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